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In this second Music Week Q&A, Ali Partovi, CEO of iLike – notably makers of facebook’s most-used music application – tells the UK trade title why he’s positive about the future. Also, Partovi’s interview with midemnetblog is here!

What most excites you about the digital music space at the moment?
The pace of change! Every week there are new challenges and new perspectives to consider, so you have to continuously question your assumptions and stay extremely agile.

What do you see as the biggest untapped source of value within music, and who is best placed to reap the benefits?

For sales of recorded music, I think ring-back tones have untapped potential, and longevity because there’s no easy way to “pirate” them. At least in the US, they’re poorly marketed and difficult to purchase. A carrier that improves the user experience and marketing, perhaps working with a social-networking partner, is best placed to capture this opportunity.

If you could fix one thing in the music industry in 2008, what would it be?
I’d change people’s attitudes. People are too defensive, too focused on how to preserve their piece of the shrinking pie. If all the great brains in the industry focused instead on how to make the pie grow again, even if it meant keeping a smaller slice of it, everybody would be better off.

Are the solutions to the music industry’s problems more likely to be found by those within the traditional industry or people outside of it?
Both working together instead of treating each other as the enemy.

What was your favourite song/album of the past 12 months?
Song: Grace Kelly, by Mika. Album: The Reminder, by Feist.

Which is the company or executive to watch in 2008?
I think the emerging dynamic between Ticketmaster and Live Nation is fascinating… I just hope they can bridge their differences. Oh, and iLike will be one to watch in 2008 :)


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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