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This is the first post from Ralph Simon, CEO of the Mobilium Advisory Group & member of the MidemNet Visionary Committee.

London Calling…

MidemNet 2009 promises to be a magnet for attracting the key thought leaders in digital, mobile and all things music and what grows an audience successfully, cross-platform.

One of the big issues will be the relentless rise of “social broadcasting” as social communities and consumer clusters that are helping to change the way mobile content and mobile music is being created and distributed. What does it take to grow one’s global web and mobile audience today, when simply rising above the clutter and “noise” of the web is itself a major challenge?

There is a well-travelled rumour that mobile content and mobile music is not showing expected growth.  At the CTIA convention in San Francisco last week, a brace of exciting new technologies and platforms were announced from telcos, handset makers and infrastructure providers, as well as media companies with an interest in “mobilizing”
their programming. Indications are that enabling mobile consumers to be their own “social broadcasters” is driving a new generation of applications, plus the drive of most handset makers to try and emulate the intense consumer loyalty that the iPhone brings to Apple.

With subscribers and data traffic at record highs, and for the first time, the US data industry exceeding that of Europe, there are a few emerging companies showing great creative, technology and music-savvy leadership. Gracenote, recently acquired by Sony Corporation, are making spectacular developments in their masterful development of music metadata. Santa Monica’s MagNet Solutions is making some “noise”, while Spain’s Zed Group are showing spectacular financial results and clearly proving that aggregatiuon is still a very viable and profitable business.

In the coming weeks, I will be highlighting some of the new and exciting companies that are changing the paradigms of modern digital, mobile and cross-platform music and content.  I am keen to find a group of musicians who are using creative web and cross platform thinking to grow their audience – and seeing the early results of this cross-platform creativity.

Till next time!


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