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Marc Mathieu, senior vice president, Global Brand Marketing and Creative Excellence for The Coca Cola Company, speaks to FRUKT’s Jack Horner about the growing proximity between brands and music.



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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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