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Free music only has value if it sparks action

To contribute

To belong

To share

To buy

Next time, think before giving your music away



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5 Comments

  1. I believe his point is that musicians are giving away their music for free these days without considering why or how they can leverage that to make money in other ways. They just give it away and don’t do anything else.
    Simply making music free isn’t going to get your music any increased exposure.

  2. Giving away free music should be part of a marketing strategy to ‘get attention’ and bring people into your ‘funnel’. So put free songs on sites with links back to your website. Collect their email address by giving away something of value. Sell things to those in your email list on a regular basis.

  3. I’m not certain selling/giving is entirely relevant anymore. The decision for everyone is how to maximize return with each decision made with what is essentially flexible value IP. Those decisions might encompass a lot more than merely selling or giving away.

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