December 2, 2008
In this, the first of a series of interviews from MIDEM’s official Preview magazine, Julian Newby speaks to MidemNet headline speaker David Eun, Google‘s vice-president of content partnerships.
David Eun manages Google’s relationships with content-owners around the world. The former Time Warner and NBC exec is also closely involved in the development of new content-driven products and services. In his MidemNet keynote, Eun promises to examine “the fruitful and cutting-edge partnerships” that Google is forging with record labels, music publishers, artists and fans.
What will be the theme of your MidemNet address?
I’m very honoured to be given the opportunity to speak at Midemnet. I look forward to talking about how YouTube is revolutionising the way in which consumers access music, while creating compelling new partnership opportunities globally.
What else will you be doing in Cannes?
I hope to meet with many current and potential partners.
What is YouTube’s offer to the average music fan?
YouTube is the number-one video site in the world and, although we are not a music-streaming site, we probably stream more videos containing music than any other site. That’s because we offer both produced content from our music partners and user-generated content incorporating licensed music tracks.
Our music videos range from top artists at major labels to local independents. Due to our global reach, users around the world are exposed to the different genres and styles represented by these artists. Along with enjoying our partner content, many users interact with the music by including it in their own videos. Many music fans also find a great community on YouTube, whether through the contests run by musicians or the user groups maintained by fans.
Explain your partnership with www.Top100.cn in China…
Google and www.Top100.cn have launched a beta edition of their new Music Universal Search, which is a new music-search business model. We are launching this service only in mainland China — and it’s our first ever attempt at a music-search service that provides easy, free, flexible and legal music-streaming and downloading functions. Legal, ad-supported, free music streaming and downloads can help resolve the conflict between the music and internet industries. Innovative business models drive innovative technologies.
What strategies does Google have in the global fight against piracy?
At its core, Google is a conduit connecting users, content and advertisers. In terms of content that is unauthorised, we use a variety of tools, including community policing and standard legal processes, such as DMCA [Digital Millennium Copyright Act] takedown requests, etc, to help ensure the content that users access is authorised. YouTube’s Content Identification And Management System is a powerful tool that enables rights-holders to take down their content from YouTube — or take advantage of the ability to track and monetise the distribution of their content online.
Will advertising eventually fund all consumer access to music?
People access music in different ways — via streaming, on portable devices, in cars, at live concerts — so we will no doubt see a variety of access models. Advertising will certainly be a large part of that. Brands will likely increasingly fund the production of music and music videos, but users and artists have to be open to such commercial arrangements.
This interview – and much more besides – in the official MIDEM Preview magazine: out soon!