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In April 2008, Groove Armada eschewed the traditional record label model signing to Bacardi for a ground-breaking global multifaceted partnership covering recordings, live and promotion. At MIDEM 2009, all stakeholders involved in this partnership discussed key outcomes for the brand and artists, as well as the innovative new B-LIVE Records music distribution model they launched at MIDEM the same day. Speakers included Andy Cato and Tom Findlay from Groove Armada.


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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