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GOOGLE vice-president of content partnerships David Eun called for more and closer partnership initiatives with record labels during his MidemNet Keynote. “Record labels are still a very important part of the process of bringing on artists,” he said. “And there are plenty of things that they are very good at. If I was representing an artist I would be looking to sign them to the right label.”

Elsewhere at MIDEM, Eun says he is looking to meet with future partners. “Although we are not a music streaming site we probably stream more videos containing music than any other site,” he said. “That is because we offer both produced content from our music partners and user-generated content incorporating licensed music tracks.”

On the subject of music and brands, one of today’s conference themes, Eun said: “Brands will likely increasingly fund the production of music and music videos, but users and artists have to be open to such commercial arrangements.

This and more in the MIDEM daily News, now online!


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

1 Comment

  1. Hi, I came across your blog while researching marketing and social media and your post caught my eye. It’s very interesting that Google is such a big player already, isn’t it? I wonder what they have in store for Youtube.

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