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I have been lucky enough to be working with and consulting to a number of digital music pioneers in the past few years (both companies and artists), and throughout this time have been able to develop what I believe to be a true and practical outlook on how ‘digital’ actually affects a music marketing campaign. Obviously each artist requires a unique mix of tools (there are countless varieties), but at a strategic level, there tends to be a common thread of fundamental activities that underpin any successful digital marketing campaign.

On Sunday the 18th at MidemNet, I will be providing an outline of some of the tools that are essential in creating a digital base, which can then allow more specific and targeted marketing tasks to be undertaken.

Meetings will take place on Sunday, January 18, 2009, (14.30-17.30), in the Debussy Foyer, Level 1. Reservations can be made starting on Saturday, January 17, (09.30), in the same location on a first-come, first-served basis.

I look forward to seeing you there.


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About Author

1 Comment

  1. Does one need to be registered for MidemNet to attend your workshop? I am only registered for Midem this year.
    I’m the CEO of http://LoudFeed.com and we have just launched the latest version of our “Tools for Independence” to manage, promote and sell digital music and event tickets.
    TECH BACKGROUND:
    Our technology is based on the newest Amazon Web Services and Clearspring Widgets. We learned AWS creating the code that http://Tunecore.com hired us to write in 2007 for digital delivery into all the major online retailers (iTunes, Amazon MP3, Emusic, Rhapsody, etc.) We also use Clearspring for social media widgets to help non-profits raise money online.
    GOALS:
    We’re interested in combining our two lines of business by finding partners at Midem. We are a small startup. Ask Ted Cohen about me.

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