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FEARS that consumers will abuse the privileges offered by ‘all-youcan- eat’ digital music services, which allow people to download and keep as many tracks as they want for a specific fee, are unfounded.

That was the message delivered by Tero Ojanpera, Nokia’s executive vice- president of entertainment and communities, during a keynote interview yesterday. Ojanpera said evidence indicated that most users did not download as many songs as possible just for the sake of it.

He was speaking three months after the launch of Comes With Music (CWM), its pioneering unlimited downloads service, in the UK.
“Some people were downloading hundreds of tracks initially, but once they noticed that Nokia wasn’t doing anything, they gave up,” he explained.

After the UK, the next two markets to launch CWM will be Australia and Singapore, Ojanpera said. Future plans also include a pan-European roll-out and a US launch. He said the countries selected were determined by how quickly deals were signed with rights owners, operators and retail partners. He added: “This year will see a very big investment in music on our part.”

This and more in the MIDEM daily News, now online!


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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