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What does tomorrow hold? Two music scenarios of the future were presented at MidemNet 2009. This video features Mark Earls, Branding Guru and Author of “Herd” (see herd.typepad.com) and David Smith, CEO of thegff.com. The session is moderated by Media Futurist & MidemNet Blog contributor Gerd Leonhard.

What does the future hold? How will music and other creative content be funded, produced, distributed, marketed and monetized, in the future? How will all of this work when 5 billion inter-connected users are totally in control? Based on today’s key trends, here is Mark’s take on how we should expect the music business to unfold in the future. More details at http://tinyurl.com/9c9ydc and at http://tinyurl.com/db25cr


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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