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Understanding who an artist’s audience is and how to make the most out of that data is now essential in today’s music environment. This panel covered how to get access and collect valuable information on artists fans, as well as how to put it to good use to successfully maximise revenue opportunities.
Speakers included,
Eric Korman, Ticketmaster; Rob McDermott, manager of Linkin Park; and Cory Ondrejka, SVP, digital strategy, EMI Music. The session was moderated by MIDEM(Net) Blog contributor, Bruce Houghton, of Skyline Music & Hypebot.com.


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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