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J. Y. Park, president & artist, JYP Entertainment, the Korean music mogul and producer of Asias biggest stars – such as Rain & Wonder Girls – explained how to turn artists into major entertainment properties.
Interviewer: Paul Brindley, managing director, Music Ally.


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

1 Comment

  1. Mr. Park is doing great things in Asia. The West needs to get ready before those penetration rates go up! I especially like the “souvenir” idea, with the music just being icing on the cake. Sweet, but not necessary.

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