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At MIDEM 2009, 18 key players of both music (Sony BMG, EMI and Glassnote) and brands/advertising agencies (Coca Cola and Telefonica/02; Euro RSCG KLP, Havas Media et M&C Saatchi) met behind closed doors to discuss and explore best practices for music-brand collaborations. The MIDEM Music Marketing Forum’s exclusive and insightful report is online, here!


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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