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We are in a time where as an industry, it feels like we need to graduate from the discussion into the “doing” of what we know to be true. The world of business has undergone a shock to the system and these events all happen for a corrective reason. What can we and what have we learned? What new rules of the game can we apply. Or as David Allen says – “Winning at the Game of Work and the Business of Life.” What will allow us to solve pieces of the puzzle? What have we learned on the last 10 years?

Earlier this year speaking at Midem, I received a lot of emails referring to case studies of independent artists who have achieved success, and there has been ongoing interest as to how these artists have attained these objectives. Some of these artists include: New York based Ingrid Michaelson best known for her single “The Way I Am”. Her independent self-produced album “Girls and Boys” reached number 2 on the iTunes Charts and sold millions of tracks. Her latest album “Everybody” already reached #1 on iTunes US. I have seen her in concert, she is captivating, engaging, and all you want to do after you see her, is you want to own her music. You want to support her. So she is doing something right. She is being authentic, and she (and her team) are playing the game and winning. Another artists I talked about is Ari Hest. When he got out of his record deal he reinvented himself as an independent with a project called “52”. Starting January 2008, he released one new original song every week for a year. He built a subscription website and easily surpassed his goal of 1,000 members, made great profits, and wrote an amazing body of songs. I also talked about the famous Thom Yorke campaign behind “The Eraser”. His label XL Recordings, created an ingenious campaign. These are but a few examples out of many, of indie artists who are winning at the game. More to come…


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