•  
  •  
  •  
  •  
  •  
  •  

Coca-Cola has created a unique music initiative that ties into a global campaign (over 100 markets) in partnership with Atlantic Records/Warner Music Group and the entertainment marketing agency Brand Asset Group. Coke has brought together a select group of music’s top artists and producers, across genres, to create and perform a new single while creating a unique business model. This session offered the possibility to learn from all stakeholders the steps of this very unique deal. Speakers:

Joe Belliotti, VP, Brand Asset Group (USA)
Jonathan Daniel, Manager of Fall Out Boy & Panic at the disco and Founder, Crush Management (USA)Umut Ă–zaydinli, Global Music Marketing Manager, Worldwide Sports & Entertainment Marketing, The Coca-Cola Company (USA)


  •  
  •  
  •  
  •  
  •  
  •  

About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

1 Comment

Leave A Reply


*