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The line between music fan and music professional has become difficult to draw.

The demise of traditional media and rise of social networks means that fans are as powerful as publicists and radio promoters once were.

Digital distribution has given everyone access to the consumer that was once funneled through a few.

Everyone with a web site had the potential for global reach.

I’m an authority, not because Billboard prints my words, but because I do.

The Bad News: Everyone is your competitor.

The Good News: Innovation is everywhere.

It’s time to stop worrying about the bad and start embracing the good.


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About Author

5 Comments

  1. This is, I think, the future of music. Everyone will view themselves as a creator to some degree or another. I don’t think most artists are prepared for that. They are still thinking in terms of finding fans who will support them, but I think the “fans” will look for their own ways to express themselves via music.

  2. Bruce you are so right. It’s an exciting time for the independent artist with Cyber PR, digital distribution leading the market as the “new” way of doing things in the music business, which has changed the face of the Music Industry. I just read the current edition of the Billboard published “Start & Run Your Own Record label” by Schwartz and it really lays out the facts, figures and opportunities available to music artists that never existed before. Amazing how tools of the trade have become more accessible for aspiring music artists in just a few short years and just how much the fans are the real employers of these artists.
    Myspace Muisc, Facebook, iLike, and websites like SELLABAND http://www.sellaband.com/projects/thelatrells are providing a platform to for fans to be heard and control who they want to help succeed in the future of this music business. It’s an exciting time to be involved in making and offering music to the World.

  3. Bruce you are so right. It’s an exciting time for the independent artist with Cyber PR, digital distribution leading the market as the “new” way of doing things in the music business, which has changed the face of the Music Industry. I just read the current edition of the Billboard published “Start & Run Your Own Record label” by Schwartz and it really lays out the facts, figures and opportunities available to music artists that never existed before. Amazing how tools of the trade have become more accessible for aspiring music artists in just a few short years and just how much the fans are the real employers of these artists.
    Myspace Music, Facebook, iLike, and websites like SELLABAND http://www.sellaband.com/projects/thelatrells are providing a platform for fans to be heard and control who they want to help succeed in the future of this music business. It’s an exciting time to be involved in making and offering music to the World.

  4. It seems to me that this is a good thing. If one considers the history of the “music business” it is roughly a 20th century phenomenon that there was a concentration of gate-keepers, tastemakers, and funnelers of music as a business model with the resulting concentration of wealth. By virtue of the internet and computer technology it is returning to more of the “conversation” it used to be. Only now the”family piano” and living room salon is available to the world directly. The dams have broken and water will be available to everyone. It may mean less electricity, it may look like a flood, but now we can drink freely and plow our own field, so to speak.

  5. @Bruce Houghton
    Love it! I feel happy today to read your lines.
    Q: Are the Contents Dictates therefore over? Is the Imagination is now the motor of the music industry, instead of cash?
    Guillaume Déziel

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