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At about this time last year I posted “3 Trends, 13 Companies & 1 Wild Card To Watch In 2009” here on the MidemNet blog. In retrospect, I’m reasonably satisfied with my predictions for 2009 trends to watch:

  • DEMOCRATIZATION – Giving entrepreneurs, artists and even fans the tools to compete with the major labels and mass media.
  • DATA – Gathering and crunching actionable date. As you explore all of these new avenues for music discovery, what is working?
    How do you break a band in 2009?
  • MONETIZATION – If you can’t make money at it, you probably can’t keep doing it. But how do you monetize music in a down economy?

But my predictive powers failed me when naming the “13 Companies & 1 Wild Card“. Is my wild card, Bopaboo, still in business? At least most of the other companies are and some are on the verge of breakthroughs. But I’m considering delaying any 2010 list until after I prowl the convention floor at MIDEM for 2010’s companies to watch.

Looking back, 2009 was a year of retrenchment in the music industry. But unlike the previous five years, 2009 felt like we were retrenching to somewhere rather than just participating in music’s death march. These are exciting times. Who do you think will shape 2010?


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