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In this first part of our exclusive interview with Radiohead guitarist Ed O’Brien, he looks back on the band’s ground-breaking release of “In Rainbows.” Releasing the album directly to the public without a label “completely rejuvenated us a a band,” says O’Brien, by creating a direct link between the group’s recordings and its fans for the very first time. As one of the world’s most accomplished musicians warns, “Record companies, take note!”


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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