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Reporting live from the DJ Hero Listening Session, in which Activision’s top music execs auditioned MIDEM delegate song submissions to pick one for the next DJ Hero. Left to right: Brandon Young, senior manager, music affairs and Sergio Pimentel, international
music & licensing manager, Activision/Blizzard; Ofei Sakyi, Freestyle Games; Tim Riley, VP, music affairs, Activision/Blizzard.

The four game executives listened onstage to the ten (obviously dance-oriented) shortlisted songs and explain their pros and cons. Sakyi, for example, said if a track has certain lyrics it may be hard to lay scratches on top  of it in the game. The jury also picked out tracks’ references , with one sounding “a bit too Jay-Z” (Riley)…

The production quality was overall outstanding. The first few tracks had an urban skew, another was more techno… Said Young, it’s important for this new franchise to offer a find good mix of mainstream and niche tracks.

The winner was “Dead” by Noone (unsigned, MySpace), a dubstep track; something we didn’t try in the first game,” said Young. “It also adds a difficult level of playability to the game.” The act’s representatives were not present at the session.

Plus five lucky delegates walked away with copies of the game at the end!


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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