Reporting live from the DJ Hero Listening Session, in which Activision’s top music execs auditioned MIDEM delegate song submissions to pick one for the next DJ Hero. Left to right: Brandon Young, senior manager, music affairs and Sergio Pimentel, international
music & licensing manager, Activision/Blizzard; Ofei Sakyi, Freestyle Games; Tim Riley, VP, music affairs, Activision/Blizzard.
The four game executives listened onstage to the ten (obviously dance-oriented) shortlisted songs and explain their pros and cons. Sakyi, for example, said if a track has certain lyrics it may be hard to lay scratches on top of it in the game. The jury also picked out tracks’ references , with one sounding “a bit too Jay-Z” (Riley)…
The production quality was overall outstanding. The first few tracks had an urban skew, another was more techno… Said Young, it’s important for this new franchise to offer a find good mix of mainstream and niche tracks.
The winner was “Dead” by Noone (unsigned, MySpace), a dubstep track; something we didn’t try in the first game,” said Young. “It also adds a difficult level of playability to the game.” The act’s representatives were not present at the session.
Plus five lucky delegates walked away with copies of the game at the end!