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This and more in the MIDEM daily News, only in Cannes and online soon!

Peermusic Hamburg and Peter Hoffmann (centre), the composer and producer for German group Tokio Hotel, have launched a joint venture, Hopla Reloaded, to break new talent using the 360-degree model.

The Hopla team includes Franz Plasa, who has worked with groups such as Echt und Selig. Among the first eight artists to be produced this year are Mimi Westernhagen and
Jenniffer Kae.

Lars Ingwersen (right), managing director of peermusic Germany, said talks are already being held with record companies for the exploitation of the productions.

He added: “We are acting like a small label that exploits broad-based artist rights. This includes advising acts on finance, production, marketing the recorded music,
promotion, and live and merchandising deals.”

Hoffmann said: “The experience I gained in my first year of working with peermusic
convinced me I have joined a music family that provides a great deal of support, backed up by an impressive network of successful peer publishers.

Ralph Peer, chairman and CEO of the peermusic group, said: “I am proud that, with this joint venture with composer/producer Peter Hoffmann, we will be able to harness new means of discovering and establishing new talents.”


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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  1. Pingback: MIDEM 2010 live coverage round-up | midemblog

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