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IODA — the Independent Online Distribution Alliance — has strengthened its position as a power player in classical-music distribution with a clutch of new content and marketing partnerships.

The Philadelphia Orchestra has joined IODA’s catalogue, which represents 4.5% of the US’ classical digital market and includes the likes of Harmonia Mundi, Hyperion Records, the London Symphony Orchestra (LSO), the Mariinsky, the New York Philharmonic and the Royal Concertgebouw Orchestra.

Meanwhile, a new partnership with InstantEncore.com will provide IODA’s classical labels
with a range of valuable tools, including a digital-asset management system, video, event istings and access to websites, iPhone apps, social-networking sites and fan e-mail alerts.

“Classical is one of the top-selling genres within the IODA catalogue,” said Erik Gilbert (photo), IODA’s vice-president of content. “We are fortunate to work with some of the
finest classical-music labels and orchestras, and we applaud the way they have worked with us to embrace the digital marketplace.”

A case in point is the LSO, which reports “a significant warming among dedicated classical fans to digital over the past 18 months”, according to Chaz Jenkins, head of LSO LIVE label.

He added: “It’s great to work with people who share our passion for reaching listeners who are new to classical music, while also understanding how to cater to the demands of more expert audiences. IODA does both.”

This and more in the MIDEM daily News, only in Cannes… and online soon!


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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