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Since becoming General Manager of the Metropolitan Opera in 2006, Peter Gelb has pioneered new ways to make opera more accessible, in part through the use of new media such as live HD transmissions to cinemas, satellite radio, and a variety of internet-based platforms. His keynote outlined how new technologies can revitalise live music, both widening and monetising its audience. Interview: Mark Sutherland, Billboard.


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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