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“What’s interesting is the amount of money being spent on recreating the wheel when it comes to new technology, and not getting spent on content development.”


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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