As I write this, the new, popular and absolutely unauthorized music download site Mulve.com has been back online for days. Their relaunch comes despite very aggressive efforts by the RIAA and others to shut them down.
To be clear, I’m not a supporter of unauthorized filesharing and I understand efforts to shutter the biggest offenders. But recent history has shown that these sites are not going away. There will always be a new entrant or a crafty workaround.
The rise of Mulve is yet another reminder, that the music industry must move just as aggressively to offer consumers a wider variety of legal choices that generate some revenue for artists, labels and publishers. More affordable worldwide licencing for Spotify, Pandora, MOG, Radio, a Google Music locker, iTunes in the cloud and other services long overdue.
Music executives tell me that they are afraid to get it “wrong”. But things are already wrong. Only experimentation and change can make them right.