midemblog

1 comment

October 13, 2010

Gerd Leonhard: Disruption: people’s behaviour changes… (video)

A brief extract from a video interview with media futurist extraordinaire: Gerd!

By Gerd Leonhard

Thanks to the really cool TubeChop tool, here is a short edit of a recent video interview with me (on the Future of Marketing), commenting on the cultural changes in media and marketing, and how they correlate.

The bottom line: the shifting consumer behaviour forces us to also change the means of distribution (both for the media, itself, as well as the marketing). I hope to discuss this with all of you at MIDEM 2011. In the meantime, do take a look at this amazing slide- and videoshow that lists 106 examples of some really exciting new ways of using the Internet to get your music out there – great stuff!

1 comment

Recommended articles

How Startups can impress investors: An interview with Ventech’s Audrey Soussan

Christian Hernandez: How to nail Facebook’s viral loop

Video: Microsoft BizSpark Training session – Tips for Entrepreneurs

View all »

Recent articles

How Startups can impress investors: An interview with Ventech’s Audrey Soussan

Music hack Covify lets you scan CDs into Spotify

Christian Hernandez: How to nail Facebook’s viral loop

View all »

-

One comment on this article

1. On October 27, 2010 at 4:46 am Suchmaschine said:

   my God, i thought you were going to chip in with some decisive insght at the end there, not leave it
   with ‘we leave it to you to decide’.

   Reply