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Mobile apps and streaming music are two innovative channels that extend the reach of music. Consumers are now really embracing these technologies and understanding the habits and preferences of consumers by region, country and age group, helps makes the best use of these new services.

Nielsen conducted a survey of 26,644 online consumers in 53 markets across the globe during September 2010. The broad set of questions covered music purchasing and listening habits. This study summarizes the consumer awareness of mobile apps and streaming services for music… and may give a direction to key industry questions:

Where should you put you put your app development money? Which apps will work best where? How to best use streaming? What is the balance between marketing tools and revenue generation services? What will make the consumer put their hand in their pocket?

Click here to find out! (free report, email required)

This is the first in a series of MIDEMBlog-exclusive market reports by Nielsen. Stay tuned for more!


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.