December 22, 2010
Virginie Berger: The 6 mainstays of digital music marketing | MIDEM exclusive white paper
For her second white paper, Berger sets out the golden rules of marketing music online. Do you tick all the boxes?
The 6 mainstays in a nutshell (full details in the white paper 
):
1.Content: The starting point.
2.SEO (Search Engine Optimisation): SEO allows you to be found and singled out amongst billions of research results.
3.Social media: Without any attractive content (music, video, contest, information, blog posts, humour, etc.), social media won’t be of much help to your case in terms of marketing.
4.Data analysis: Did your actions increase your visibility, attract more fans, secure their loyalty, or sell your content? Answering these questions will help you optimize your actions.
5.Monetization strategy: You can now directly sell through your website or other platforms.
6. Knowing your public: Understand how your fans establish a connection with you and your music will help you improve your connection with them, develop your music and make money from your content.
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Hey Virginie, I love the slide show and I just sent it out to twitter.
I would add No.7 which would be to start creating your mailing list as soon as you can because this becomes a real asset for you music marketing.
If you build a list you change your music website from a leaky bucket to a cash machine.