December 14, 2010
Virginie Berger: Well, what is music marketing? | MIDEM exclusive white paper
"Do I really need music marketing?" Music consultant Virginie Berger hears questions like this every day. Here's her answer! 1st in a series of exclusive white papers.
What is music marketing? | Virginie Berger, Don’t believe the hype | MIDEM exclusive
View more presentations from MIDEM.
Most of the people I work with do not know why or how they can use marketing in order to increase their visibility and sales.
Artists and musicians often have a hard time realizing that they NEED marketing in order for their talent to be discovered and recognised.
Strategy and marketing are only tools. Your business is your music. Your music is your art. Strategy and marketing are there to help you to grow, know and reach your fans, be independent and monetise your music.
With this first is a series of regular white papers, we will delimit what is a music strategy, and how you can use it, with actual fact, and case studies.
Recommended articles
Recent articles
-
Thank you again to Virginie for this focus on us. Midem readers, if you want to enter our Vegetal Noise Music Story, our brand new single “The Hour Speller’ is waiting for you, on free download: http://www.thotweb.net/
Cheers from Belgium
Grégoire // Thot