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For our artists and company, 2010 was a year of extremely hard work, amazing music, and moving forward on our own terms. Self-releasing was certainly a theme, with our office spearheading albums by Margaret Cho, Family of the Year, and GOLD MOTEL.

The results?  A Grammy nomination for Margaret, film/tv/ad placements and bigger tours for GOLD MOTEL, as well as French press and radio accolades for Family of the Year.

I am extremely proud of the art our musicians and comedians put out into the world and the dedicated team we have working to ensure their fanbases continue to grow, building long-term career success.  Self-releasing is no easy task; it takes a ton of work, knowledge of reliable resources, and a passion to work through the difficult moments.  However, it is that spirit that I feel shines through in our artists’ music and comedy, as well as what we have driving these releases behind the scenes.

Would I go this route again?  Absolutely!  The artists maintain their rights, profits, and have full creative control over every decision made.  And we will continue to self-release on a case by case basis when it is the right path for that particular artist or project.

I am excited to bring these releases, artists, and strategies to MIDEM/MidemNet 2011. Despite our success, we are completely open to partners, particularly within the international music community. I’m in awe of what Family of the Year has accomplished considering they have only been a band for a year.  Licensing their music to Volvox Music in Paris has been one of the best choices we’ve ever made.  Volvox too has a small and dedicated staff, showing me that when artists put out great work, they can find partners who believe in the act who won’t ask them to be anything but themselves.

To paraphrase Brendan Bensonwhat am I looking for at MIDEM and MIDEMNet 2011? Partners beyond our border for our artists, releases, and team. Last year’s MIDEM was enlightening, as I connected with so many folks based in countries ranging from Israel to South Korea.

Thus, are you a China-based start up looking for successful American indie artists?  Got a great thing going on in South America?  I can’t wait to meet you and hear about it.

Beyond spreading our artists music across the globe, I can’t wait to meet with industry friends new and old.  MIDEM is a wonderful conference to come together and share what’s working in our industry to discover how we can collectively move forward.  It will be great to connect with everyone from The Digital Geniuses at Indaba Music to legendary industry folk to all of the start-ups showing off their ideas.  I’d like to hear from promoters helping artists to build a global touring career.  A great theme of the conference will certainly be what’s going on in the clouds of the streaming world and what that means for both individual artists and the industry at large.  It’s going to be an educational, fun, and enlightening week no matter what area of the music/technology industry or part of the world you come from.

Plus I’m honoured to be on a MidemNet panel with Jeff Castelaz, Mathieu Drouin and Toby Langley, moderated by the lovely Virginie Berger, called “Reinventing The Music Biz – The Next Generation’s Voice” at 11:10 January 22.  Come say hi; and see you in Cannes!


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About Author

Emily White

Artist manager Emily White is partner at Whitesmith Entertainment; she also serves on the boards of CASH Music & Future of Music Coalition. She is a frequent contributor to midemblog and Midem speaker and moderator.