Forrester: Getting Out of The Digital Music Impasse | MidemNet 2011

This "SPARC" presentation was one of MIDEM 2011's most talked-about. Here you can enjoy the full video and slides


Mark Mulligan, VP & Research Director, Forrester Research (UK)

Download sales are slowing, subscription services are stuck in a niche, mobile music didn’t get out of the starting blocks, free streaming economics don’t add up. So where next for digital music? Dramatic innovative change is required that harnesses disruption and new usage paradigms to deliver new music product experiences.

Check out this presentation’s slides here (email req.):

Click here to request further industry analysis from Forrester.


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