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Music & Brands: Coke, K’naan & 2010 FIFA World Cup Campaign | MIDEM 2011

By

James Diener, CEO/President, A&M/Octone Records (USA)
Sol Guy, Manager of K’naan (Canada)
Emmanuel Seuge, Group Director, Worldwide Sports & Entertainment Marketing, The Coca-Cola Company (USA)

Moderator:
Umut Özaydinli, Chief of Possibilities, Deviant Ventures (USA)

Coca-Cola & K’naan developed a groundbreaking deal for the brand’s massively successful $300 Million, 150-country FIFA World Cup 2010 Campaign. This deal set a new standard by which to measure success as it relates to artist and entertainment branding. All its facets were unveiled by those who made it come to life.

This session will be followed by a by a Sonicbids coffee break

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