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Speakers:
Bernie Cho, President, DFSB Kollective (Korea)
Michael Doernberg, CEO, ReverbNation (USA)
Eric Garland, CEO, BigChampagne (USA)
Adrian Pope, Director of Digital & Business Development, [PIAS] Entertainment Group (UK/Belgium)
Jeremy Welt, SVP New Media, Warner Bros Records (USA)

Moderator:
Paul Resnikoff, Founder & Publisher, Digital Music News (USA)

Music marketing has significantly evolved in recent years, going from mass marketing to developing long-lasting audience relationships and defining targeted music offerings. Through bestin-class examples, this panel offered innovative marketing strategies to break through the noise and effectively reach fans.


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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