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Speakers:
Katrina McMullan, Senior Counsel Music & Entertainment, Mattel (USA)
Julie Nollet, International Communications Manager, Hennessy (France)
Joan Sardà Masia, New Projects Director, Mahou San Miguel Group (Spain)
Christoph Scobel, Head of Music Cooperation, New Yorker (Germany)
Steve Swenson, Global Brand Manager, TDK Life On Record (USA)
Stefano Taboga, Global Head of Digital Marketing, Diesel (Italy)

Moderator:
Daniel Glass, Founder, President & CEO, Glassnote Entertainment Group (USA)

Key executives from respected consumer brands explained why music is, more than ever, a key channel to engage with consumers. They also unveiled their recipes to achieve ‘win-win’ partnerships with the music industry.


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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