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Based on Techdirt‘s Mike Masnick’s renowned equation – Connect with fans + Reason to buy = Monetisation – this latest white paper from the founder of digital agency Don’t Believe the Hype backs up the theory with concrete & detailed examples from Nine Inch Nails’ Trent Reznor and Canadian Band Misteur Valaire. Essential reading!

Download the “Freeconomics” report here (email required)

You may also be interested in Mike Masnick’s MidemNet 2009 presentation on the same topic: still MIDEM’s most-viewed video ever :)


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.