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Here are a few pointers: your content must notably be exclusive, personalised, varied, simple and perhaps above all, genuine. In other words, no overselling!

Download the full report here (email required)



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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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