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“There are a lot of things about the music industry I find quite troubling,” says MIDEMBlog regular, media futurist & CEO of The Futures Agency Leonhard. He cites Guy Kawasaki’s notion that we should be “bakers, not eaters,” or contributors to an “ecosystem”, i.e. a collaborative economy, as opposed to an each-to-his-own “ego system”. Food for thought!

Highly-recommended further reading: Guy Kawasaki’s book :)


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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