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For Heineke, a startup doesn’t necessarily have to follow the typical schema of business plan, then funding, then finally developing the app. “You should be able to make something simple with not a lot of money,” he says.

If you haven’t already, discover Heineke’s rather impressive mp3-blog-fed music discovery service here: http://shuffler.fm/

Our startup competition will be back in 2012: http://www.midem.com for more details! And check out all our 2011 winners here: *flashback*


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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