Topics covered include:
- Vevo’s involvement in the groundbreaking “Unstaged” project with American Express
- How Vevo allows music and brands to interact (from 03:28)
- What sort of visibility brands should have in these new partnerships (08:46)
- & whether music could indeed represent 50% of music industry revenues within a few years’ time (10:00).
Plus this particular highlight (from 07:35): “Music is one of the few things that can engage billions“, said Caraeff; “sports are probably another; but there’s a very small quantity of categories that universally appeal to pretty much everybody… So music is a good vehicle to deliver tremendous audiences that scale, that are very attractive to certain brands. We’re providing a platform… to enable them to work with us in ways they haven’t been able to for some time.”
Also be sure to check out our coverage of the Cannes Lions brands+music panel, on which Caraeff notably spoke with Pharrell Williams and UMG; and watch this space for our report on an Unstaged-specific panel, featuring Terry Gilliam and Arcade Fire’s manager, no less!