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As such, this blog will continue to offer the industry’s finest insight, debates and analysis year-round, across these new categories:

Music Biz: midem’s commitment to music industry essentials, such as labels, publishing, licensing and legal issues to name a few, remains firm in Cannes and right here on midemblog

Direct to Consumers: with an estimated – and ever-growing – 3 million DIY artists currently in activity, this category offers a wealth of tips and advice from the sector’s top experts. This is also the place for key insight on new ways to reach new consumers and fans (D2F)

Tech: music startups and hackers were the talk of midem 2011 and will remain so in 2012 and beyond. But they’re no longer alone! Non music-specific services such as Kickstarter (crowdfunding) and tumblr (blogging) are proving increasingly useful for musicians; this is where you’ll hear about them first

Brands: could 50% of music revenues soon come from brands? This is where to find out. midemblog’s Brands category will cover not only sync/music for images, but all types of new music+brand interactions (such as the American Express “Unstaged” concerts, to name just one example).
And watch out for two exciting new midemblog sections soon too :)

We hope you enjoy the all-new midemblog and look forward to your comments! Meanwhile, check out our relaunch video right here:


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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