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Is it music’s Promised Land or Pandora’s Box? Streaming fascinates and creates debate in the world of music. But what is it exactly? Is it profitable? Should we follow the flow?

What is Streaming? First of all, a definition: streaming designates the reading of an audio or video flux withoutprior downloading. In music, there are two types of streaming websites, audio pureplayers such as Deezer and Spotify that just announced its entry to the US market; and video streaming websites such as Youtube.

Contents

1. What is streaming?
2. Will streaming curb my sales?
3. Is streaming for everyone?
4. Is streaming profitable?
5. The Key Learnings

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