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What makes an effective partnership between an artist and a brand? How do you create authenticity whilst delivering ROI? This white paper is the first of two looking at the ever-complex world of music partnerships, sponsorship and endorsement; and questions whether such a thing as a true value-exchange can ever exist.

Click here to download this exclusive white paper (email req.)



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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.