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Nielsen caused quite a fuss last January when its midem-exclusive white paper revealed that music is three times more consumed via YouTube than via legal downloads.

It would however be unwise to stop there and give up all hope of selling music. Au contraire, argues this latest study: being image conscious online definitely pays, as hit records more often than not have a successful video behind them, be it on YouTube, VEVO or DailyMotion.

“Image Conscious: Music Video Streaming Online” takes an in-depth look at its users – did you know, for example, that 2-17 year olds are the biggest online video watchers in France? – and the impact of online engagement with music videos.

 

Click here to download this exclusive white paper (email required)

 

 


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.