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In the second of this series of five white papers on Direct to Fan, Good Lizard offers a cost/benefit analysis of the Direct to Fan model for established artists. Exploring and challenging the real world costs of using D2C, including a breakdown of the returns from a campaign and the less tangible costs to take into account.

Click here to download this exclusive white paper (email required)

 


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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