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midemblog’s most-read posts of the year reveal a number of key trends and pointers for 2012: but one stands tall above the rest. 2011 was the year when artists truly stepped up en masse, empowered by technology to run their careers as they saw fit. There can be little doubt, then, that 2012 will be “The Year of the Artist-Entrepreneur,” as GigaOm put it recently.

The trend is confirmed not only but our most-read posts of the year (top 10 below), but also by which posts were the most-shared (likes, RTs, etc): our Björk interview, as well as our crowdsourced  “Why D2F?” video, featuring artists like Radiohead’s Ed O’Brien and cellist Zoe Keating cemented the importance of the tech-empowered, autonomous artist; as did the ongoing popularity of DIY artist manager extraordinaire Emily White’s guest posts, and newcomer and fellow D2F manager Emily Gonneau’s first guest post.

All of the above were shared more than a hundred times each from midemblog this year. Idem for Make It In Music’s Ian Clifford’s first guest post (“D2F Isn’t an option: It’s a necessity”) which also broke through the symbolic 100 shares barrier in no time!

Not forgetting the pioneering Daria Musk (photo), whose midemblog guest post told how she leveraged Google+ to play videoconferencing concerts to her ever-growing fanbase.

Digging deeper into tech, the hacker movement was one of midem 2011’s most talked-about topics, kicked off by the first ever midem Hack Day in January. Soundcloud’s CEO Alex Ljung summed up the movement’s open source ethos for us from Cannes, whilst Imogen Heap became the hackers’ darling as the subject of two hacks. One of which went on to become a standalone site, as chronicled here. midem Hack Day participant Martyn Davies was even inspired by the whole event to set up his own hackers’ agency, as he explained to midemblog. Brilliant!

Nor forgetting the core business: as our more-successful-than-ever white papers showed in 2011, music via YouTube is now three times more popular than via download; several key steps must be followed to make your artist’s brand into a business; the freemium model could well be the way forwards; and publishing is the greatest job in the music industry.

And so say all of us! See you in 2012 :)

 

midemblog’s most-read posts in 2011 (page views)

1. Music 3 times more consumed via YouTube than via legal downloads – Exclusive Nielsen white paper

2. Albin Serviant: Music & Facebook: Where’s the Money?

3. Liveblog: Imogen Heap & Damian Kulash talk technology

4. Interview: Imogen Heap on her first ever Crowdsourced Song

5. Dina LaPolt: Building your Artist’s Brand as a Business – Exclusive white paper

6. Mark Mulligan: Digital music product strategy needs SPARC

7. Daria Musk: How I became Google+’s first music star

8. Emmanuel Legrand: Music Publishers in the 21st century: The greatest job in the music industry

9. Virginie Berger: Freeconomics – midem exclusive white paper

10.  Gerd Leonhard: Social Media for music professionals

 


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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