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Powered by The Echo Nest, OpenEMI is an open-API platform that makes artists’ content – music, photos, videos and more – available to developers of apps, websites and other services.

The addition of the biggest-selling solo artist in the UK to the platform’s offering, announced here in Cannes, means the potential reach of the type of apps — like those being made at midem hack day right now — is now enormous.

midemblog spoke to EMI’s Neil Tineberg about the deal:

[youtube]ViXFdG7uCsc[/youtube]

He then explained how the major works with developers in a revenue-share arrangement; and shared some examples of OpenEMI applications in the pipeline, including a rather impressive Blue Note app containing the legendary imprint’s entire repertoire. He also explained EMI’s partnership with The Echo Nest, which provides the technical platform for OpenEMI’s musical “sandboxes”:

[youtube]f7xipE-BlOg[/youtube]

The OpenEMI site

The Echo Nest


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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