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midemblog: Rdio has just rolled out in Germany and Australia: why these European countries first?

Scott Bagby: Germany and Australia were numbers 4 & 5, after USA, Canada and Brazil. The entire idea behind Rdio is to have all your music everywhere and anywhere. This includes different access methods, devices or geographic locations. Both of these markets are strong places for music with a tech savvy population. They were natural places to launch our service.

 

> What countries are next, and why? Deezer aims to be in 200 countries by the end of February (except the US and Japan): are your plans as ambitious?

We have a very aggressive international rollout schedule for 2012. Rdio is available in Germany, Australia, New Zealand, Brazil, United States and Canada now and many more countries very soon.

Rdio’s plans remain extremely ambitious and aim to be the best global streaming service available. I think it speaks for itself that we have entered the market after our main competitors and are already available on 4 continents. Throughout 2012 we will be picking up the pace of countries coming on line and you will see expansion in Europe, Asia and South America.

 

> What would you say are Rdio’s unique selling points?

It boils down to two things: We offer the best music experience across all of your connected devices and we have built the easiest way to discover music.

We are the only service that was built from the ground up on this notion of discovering music through people, and we’ve done it best. We don’t limit you from only following, say, friends on Facebook.

We allow you to follow anyone with good taste in music. They could be your favorite recording artist or label, your friend or someone you found that simply has similar musical taste. No matter who or where they are, you can discover music from them on Rdio. In fact, one of the most frequent pieces of feedback we receive, are comments like: “I’ve discovered more cool new music in the past two days on Rdio than I have in the past two decades.”

Along with discovery, we give you access to music across all genres and we’re now north of 12 million songs and adding thousands of new songs a day. You can listen to music on and offline, as long as you’re a subscriber. And when you sync music for offline, you can save as much as you like, up to your device’s memory card capacity.

 

> Streaming services are increasingly accused of not paying artists enough (rightly or wrongly). Is this down to you, the labels, the collecting societies or something else?

We have absolutely no visibility on what the various rights holders pay their artists. Those deals are also completely confidential, and often differ from artist to artist.

 

> What are Rdio’s business objectives at midem?

midem is a great meeting place with all the stakeholders we need to talk to. With aggressive expansion plans it is vital that we meet with people face to face. midem gives us the opportunity to advance the majority of discussions over just a few short days.

 

Bagby speaks on today’s The Cloud… Is It Just a Licensing Issue? panel, with PRS for Music, Nokia, Sacem and more. 10.00, Ideas Hothouse, level 01.



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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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  1. Pingback: Rdio On A (Rock n’) Roll « bthoskins

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