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Nielsen returns to midemblog, this time to look at the online consumer beyond music, delving into the main online activities of different demographic groups across Europe (UK, France, Germany, Spain, Italy), US, Australia and Brazil. The report takes a particularly close look at the UK, to identify what else users of music-related websites are most likely to do online.

Music is important for customer engagement and positive brand recognition: therefore, success lies in the best-designed partnerships.

 

Download this exclusive white paper (email req.)



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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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