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The day began with Babson College president Len Schlesinger giving vital advice to budding music entrepreneurs:

 

Followed by a fascinating brands panel, where Converse stood out for its music initiatives, which include setting up a studio for musicians to record for free. Commenting the brand’s rise from 18 million to 40 million Facebook fans – primarily through band-fan interaction – Converse’s Geoff Cottrill said:

Which led Rethink-goer Nick Rice to conclude:

Then Rethink’s Genesis prize, for this year’s most innovative startup, went to “Have You Heard?“, a solution which leverages listening data available on music-streaming platforms to benefit both fans and artists. Winner Joey Seiler had this to say:

The afternoon’s “Licensing challenges in a Global Community” panel saw lively debate and advice, with this from the National Music Publishers’ Association’s Jay Rosenthal:

With the overriding panel message synthetised thus:

 

Last but by no means least, the Wu Tang Clan’s GZA/The Genius shared his views on how the web is changing how he interacts with fans:

 

Thank you for following Rethink Music! Be sure to check out all the live coverage on their blog, keep commenting with #rethinkmusic on Twitter; and see you next year!

Photo: © Phil Farnsworth



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