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The Shuffle Song” project, presented as a case study at midem 2012 last January, was a unique musical experience offered by Air France Music – via agency BETC Euro RSCG – to fans of French singer-songwriter Keren Ann. The project enabled them to create their own versions of an especially-written song, by making 60 song stems available on Facebook.

The campaign resulted in over 40,000 plays of the 500 different song versions created by fans: and 45,000 new Facebook fans for Air France Music.

Valérie Albert Mignot, director of EMI Sync for EMI Music France, and Christophe Caurret, music supervisor, BETC Euro RSCG, spoke on this fascinating panel, moderated by the equally insightful Cliff Fluet, media lawyer with UK practice Lewis Silkin.

Watch the entire session in video above, and check out the case study’s presentation below. Plenty of food for thought!

 






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