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Old Spice Muscle Music

After their award-winning “The Man your Man Could Smell Like” campaign, Old Spice have done it again. They have created an excellent viral campaign with muscle man Terry Crews, who makes music ‘simply’ by twitching his muscles. They have also done something very interesting with Vimeo. You can create your own song using the man from Old Spice. You can record your creation and send it to friends.

The best rendition I have seen so far is here. Amazing stuff!
 

Insane in the Chromatophores

Last time, I showed you the dancing cockroach leg. Well the guys behind that, Backyard Brains, have come up with yet another amazing nature hack. They discovered that if you pass sound through to a squid, it reacts in a visually pleasing way. They’ve invented 100% natural music visualisation.

 

The xx “Coexist” stream share map

The xx’s new album, Coexist, is out today. So to promote the album, they’ve set up a website where you can stream it. Sure, what’s so clever about that? Well… The site shows the location of all the listeners and the routes of sharing, based off a referrer node. It’s interesting to see how the album has been spread around on the interwebs. Also, the album’s pretty damn good, if you like that kind of thing.

 


Bangarang Boomerang

Paul Lamere, the granddaddy of the music hack, has done it again. To demo the Echonest’s remix API, he has created a tool to remix, loop, and add loop points to Skrillex’s Bangarang. I have spent (i.e. wasted) far too much time playing around with this site. It’s a heck of a lot of fun. Piece of advice: scroll to the bottom and check out the FAQs for the list of keyboard shortcuts. This will blow your mind.

 

The Beerophone 2000

And finally, it wouldn’t be right if I didn’t put the winning hack at the Way Out West Hack in Göteburg last month. Which just so happened to be my team :) It’s a beer-bottle MIDI instrument.

Word of warning: I’m a hacker, not a musician 😀

 

Syd Lawrence is a music-specialised developer, and notably took part in midem’s 2012 Music Hack Day. Read all his monthly “top hacks” posts on midemblog here. Find out more about his work via his agency’s site, wemakeawesomesh.it


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